| Yahoo! and Purina Pet Foods hired TagTeam Creative Advertising to design a PC and Mac compatible widget to market their brand. TagTeam Creative concepted and delivered a technically advanced solution that integrated a database into a widget – something that had never been done before. The 'Purina Pet Weather Widget' delivers over 200 different content feeds in the form of "Speak bubbles" that change based on temperature and weather conditions. The widget also allows you to upload your dog or cat’s picture to the widget and your pet “speaks” to you using humor to relay information on the weather and pet health issues. Yahoo! users immediately gave it four-out-of-four stars and downloaded it over 15,000 times in two months. The widget was so successful that Purina has us develop another for the Apple/Macintosh platfor. Apple Developers immediately placed it at the top of their 'Favorites' list. |
