El Chico's is a national Mexican food chain.

Task To write humorous radio spots announcing their new menu additions.




Description MEXICAN VARIETY :60

SFX: Opens with sounds of restaurant. Man/woman talking with heavy Mexican accents

MAN: Juanita, We need to talk.

WOMAN: What is it Jose?

MAN: We've been together a long time. And, well...

WOMAN: (worried) Well what, Jose?

MAN: A mans' got to have choices; A mans' got to have a little variety.

WOMAN: (dejected) What do you mean variety? You want someone else?

MAN: It's nothing personal, Juanita. It's not you. It's me. I'm beginning to hunger for something a little different, that's all.

WOMAN: (tearing up) Who is it, Jose? Who do you hunger for?

MAN: (meekly) I want..., (with confidence) El Chico.

WOMAN: Eeeeek! (regaining her composure) Jose! You want another man?

MAN: No, woman! I want one of those new Presidente Enchilada's from El Chico's Mexican restaurant. They have California Wrap Carnitas stuffed with roast pork, pico de gallo, and cascabel; Chicken and Mushroom enchiladas, Fajita meat enchiladas, Enchiladas Verde, Stacked Enchiladas, and the one I really crave, the new shrimp enchilada smothered in their spicy tomatillo green chile sauce.

ANNCR: Looking for a little variety. Then come on down to El Chico and savor one of our six new Presidente Enchiladas, wrapped in our own hand-dipped tortillas and stuffed with only the highest quality meats and produce for fifty years.

MAN: (chewing food) Mmmm, this new Shrimp Enchilada is so good, Thanks for bringing me to El Chico, Honey.

WOMAN: (sternly) You just keep those "variety" thoughts to food or else you'll be thinking shrimp.

MAN: Gulp.

ANNCR: No One Knows Tex-Mex Like El Chico.