Widget Design, Development and Marketing – Yahoo and Purina Pet Food

Task DOWNLOADED NEARLY 40,000 TIMES!

Yahoo! and Purina Pet Food hired TagTeam Creative Advertising to design a PC and Mac compatible widget to market their brand. We concepted and delivered a next-generation solution that integrated a database into a widget. It was the first of it’s kind. The Purina Pet Weather Widget delivers over 200 different content feeds ("Speak bubbles") that change based on temperature and weather conditions. Simply upload your dog or cat’s picture to the widget and your pet “speaks” to you using humor to relay information on the weather and pet health issues. Yahoo! users immediately gave it four-out-of-four stars and downloaded it nearly 40,000 times since launch. Apple developers placed it at the top of their favorites list.
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